The Black Book

About The Black Book

Every creator needs a little organized chaos.
Inside The Black Book is where we keep ours.

The Black Book is our living library — essays, experiments, and playbooks that show how creators turn art into income.
These pages document the systems, mistakes, and discoveries that scaled creative ideas into real businesses.

If you’re new here, this is the best place to begin.

Step 1: Start with the [Audience] and [Systems Thinking] sections below — they’ll give you the foundation for everything else.
Step 2: Subscribe to get new Black Book entries every Tuesday.
Step 3: Begin your own Black Book using the framework below.

The Habit: Know, Discovered, Learned

Daily, I keep a recording field notes for my experiments in building and creating.
Each entry is simple and follows a reflective framework:

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For every challenge, opportunity, or small victory, I record one thing I Know, Discovered, or Learned.

Know: A principle you already understood but saw proven again.
Discovered: Something new or unexpected you noticed had an impact — or failed to make one.
Learned: A mistake or insight that changed what you’ll do next time.

The point isn’t to record everything, only what’s most valuable.

You can use this same framework to build your own creative systems.
Grab a notebook, keep it short, keep it human. When we gather inside The Vault, you’ll see how other creators use theirs too.

Through Creator Unleashed, I’ll share my own Black Book — the one that’s helping me grow my seven-figure businesses to eight figures and beyond.
This habit forces reflection through action — not just inspiration or mindset.

Why It Matters

The digital world is full of noise. The Black Book cuts through it — turning lived creative experience into repeatable systems you can use.
If you’ve ever wondered how creators actually scale, you’ll find the real-world notes here.

Want to learn more about Creator Unleashed? Start digging below.

How to Explore the Black Book

I recommend using the Table of Contents to dig in. These sections are organized by topic and mirror the way we build creative businesses: from audience to leadership to systems.

You can also search by topic or keyword — or just start with the first essay that catches your eye.

Don’t just browse — subscribe to get new entries and experiments delivered every Tuesday

Search by Keyword

Explore by Topic

Audience

Storytelling with systems allows you to build an audience quickly and keep their attention in a busy world. Learn to capture the right audience with story.

Creative Entrepreneurship

Just being creative isn't enough, and neither is just a business. Creative entrepreneurship is about strategy, revenue models and mindsets for creatives that allow the creator to go full enterprise with their art.

Read more essays on Creative Leadership.

Creator Psychology

Success can be a fickle thing. Explore mindset, identity, resilience, and how not to get buried under it all.

Currency

Money and time are your only currencies you can leverage in business and there's only unlimited of one of them.

Leadership

Creative leadership is more than managing people, processes and mitigating risk. It's about injecting energy, vision and culture into your team.

Small Teams

Small teams are where it all begins. A cohort of individuals with a similar mission. Guiding them toward your vision is your challenge.

Strategy

Strategy is how creativity compounds over time through long-term positioning and brand architecture.

Systems Thinking

Designing creative businesses like an operating system rather than a guessing game. Systems thinking is about transforming chaos into repeatable results – helping creators build flywheels, frameworks, and habits that scale.